A Guide to Google Local Services Ads

Google Local Services Ads (LSAs) are a pay-per-lead advertising service offered by Google that allows local service businesses to connect with customers in their area. LSAs appear at the top of Google search results and on Google Maps when users search for a relevant service in a particular location. If a user clicks on an LSA ad, they are taken to a page with more information about the business and can request a quote or make an appointment directly through the ad.

To get started with LSAs, businesses must first be verified by Google as a legitimate local service provider in their area. This verification process involves a background check and verification of the business’s licensing and insurance. Once a business is verified, they can set up an LSA campaign and choose which services they want to advertise, as well as their budget and target location.

LSAs are a good option for local service businesses that want to reach customers in their area and generate leads through their website or by phone. They can be an effective way to reach customers who are actively searching for the services you offer and are more likely to convert into paying customers. It’s important to note that LSAs are a pay-per-lead service, so businesses only pay when a user requests a quote or makes an appointment through the ad.

To get the most out of your LSA campaign, it’s important to make sure that your ad copy and business information are accurate and up-to-date, and to respond promptly to any leads you receive. You can also use Google’s tracking and reporting tools to measure the performance of your campaign and make any necessary adjustments.