Why You Should Use Offline Conversion Google Ads For Business
There are a few reasons why you might want to consider using offline conversions to track the effectiveness of your Google Ads campaigns for your business:
- They allow you to measure the full customer journey: With offline conversions, you can see how many phone calls or store visits your ads have driven, which can help you understand the full customer journey from search to purchase.
- They can help you optimize your campaigns: By seeing how many conversions your ads are driving, you can better understand which campaigns are working well and which ones need improvement. This can help you optimize your campaigns and allocate your budget more effectively.
- They can help you measure the ROI of your ad spend: By tracking the cost per conversion, you can see how much you’re spending on each phone call or store visit and calculate your return on investment (ROI).
It’s important to note that offline conversions may not be available for all businesses or in all locations. To see if offline conversions are available for your business, you can check the “Tools & Settings” menu in your Google Ads account.