A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create online ads and target them to specific users. With Google Ads, you can create ads for your business and have them appear in Google search results or on other websites that are part of the Google Ads network. You only pay when someone clicks on your ad, so it can be a cost-effective way to reach new customers.

If you’re a new business looking to use Google Ads, here are a few steps to get started:

  1. Set up a Google Ads account: To create a Google Ads account, you’ll need to provide some basic information about your business, including your website and billing information.
  2. Define your target audience: To create an effective Google Ads campaign, you’ll need to know who you want to reach. Think about your target customers and what they’re looking for.
  3. Create ad groups: Ad groups are a way to organize your ads and keywords. Each ad group should focus on a specific product or service that you offer.
  4. Choose your keywords: Keywords are the terms that people use to search for products or services online. Choosing the right keywords is important because it determines which searches your ad will appear for.
  5. Write your ad copy: Ad copy is the text that appears in your ad. It should be clear, concise, and compelling, and should include a call to action (e.g., “Sign up now!”).
  6. Set your budget: With Google Ads, you can choose how much you want to spend on your campaign. You can set a daily budget or a lifetime budget, and you can adjust your budget at any time.
  7. Monitor and optimize your campaign: Once your campaign is running, you’ll want to keep an eye on how it’s performing. Use Google Ads’ tracking and reporting tools to see which ads are working well and which need improvement.