Selling Property Online: Tips For Real Estate Developers

Here are some tips for real estate developers looking to sell property online:

1. Use high-quality photos and virtual tours: Good visuals are essential for attracting potential buyers to your property. Make sure to hire a professional photographer to take high-resolution photos of the interior and exterior of the property, and consider creating a virtual tour using video or interactive images.
2. Optimize your online listing: Make sure to include detailed information about the property in your online listing, including its size, features, and location. Use keywords that buyers might use when searching for properties online.
3. Utilize social media: Social media platforms can be a powerful tool for promoting your property. Consider creating a Facebook page or Instagram account for your business, and use these platforms to share photos and updates about your listings.
4. Partner with local agents: Local real estate agents can be a valuable resource for selling property online. Consider partnering with agents in your area to help promote your listings and connect with potential buyers.
5. Use targeted advertising: Advertising on websites and social media platforms that are popular with your target audience can help increase the visibility of your property. Consider using targeted ads to reach potential buyers who are interested in properties like yours.

What do you need to build a real estate sales funnel?

To build a real estate sales funnel, you will need several key elements:

1. A website: This is the foundation of your sales funnel. Your website should be user-friendly, visually appealing, and optimized for search engines. It should also be mobile-responsive, as more and more people are accessing the internet through their smartphones.
2. Lead capture forms: These forms allow potential buyers to provide their contact information in exchange for valuable content, such as an e-book or a checklist. The forms should be strategically placed throughout your website, such as on the home page, property pages, and blog.
3. Landing pages: These are specialized pages that are designed to convert visitors into leads. They should be tailored to specific segments of your audience, such as first-time home buyers, and should include a clear call-to-action (CTA) that tells visitors what they need to do next.
4. An email marketing system: Once you have captured leads, you need a way to stay in touch with them. An email marketing system will allow you to send targeted and personalized emails to your leads and keep them engaged with your brand.
5. Automated follow-up sequences: These sequences of emails are triggered by certain actions, such as a lead filling out a form on your website. They can be used to educate leads about your properties, nurture them through the buying process, and ultimately convert them into customers.
6. A CRM (customer relationship management) system: This is a tool that allows you to organize, track, and manage your leads and customers. A CRM will help you keep track of where your leads are in the buying process and what their needs and preferences are.
7. Marketing and advertising campaigns: To drive traffic to your website and generate leads, you will need to invest in a variety of marketing and advertising campaigns. These can include pay-per-click (PPC) advertising, social media advertising, content marketing, and email marketing.
8. Analytics: Lastly you will need some way of tracking and measuring the results of your sales funnel. Analytics will help you understand where your visitors are coming from, which pages they’re visiting, and what actions they’re taking. This will allow you to optimize your sales funnel and improve your conversion rates.

Keep in mind that building a sales funnel takes time and experimentation, and it’s not a one-time thing. You will need to continually test and optimize your funnel to see the best results.

The best leads from people searching on Google

People who search for properties on Google are likely in the early stages of the home buying process and are looking for more information about the types of properties available and the prices they can expect to pay. These leads may not be ready to make a purchase yet, but they could be a good starting point for generating interest in your properties.

To generate the best leads from people searching on Google, it’s important to optimize your online presence. This includes having a well-designed website that provides detailed information about your properties and their features, as well as high-quality photos and virtual tours. It’s also helpful to have a strong presence on social media and to use targeted advertising on platforms like Google Ads to reach potential buyers who are interested in properties like yours.

Additionally, consider partnering with local real estate agents or brokers who can help promote your properties and connect with potential buyers. By building a strong online presence and utilizing a variety of marketing channels, you can increase the visibility of your properties and generate quality leads from people searching for properties on Google.

How Google Ads Work:

Google Ads is a pay-per-click (PPC) advertising platform that allows you to create and run ads on Google search results pages and other websites that are part of the Google Ads network. With Google Ads, you can use targeted advertising to reach specific groups of users based on their interests, demographics, and location.

To create a targeted ad campaign on Google Ads, you’ll need to create an account and set up your ad campaign. You’ll need to choose your target audience, select the keywords you want to target, and create your ad copy and landing page. You’ll also need to set a budget for your campaign and decide how you want to pay for your ads (e.g., by cost-per-click or cost-per-impression).

Google Ads provides a range of targeting options, including demographic targeting (e.g., age, gender, income), interest targeting (e.g., hobbies, lifestyle), and location targeting (e.g., country, city, zip code). You can also use retargeting to show ads to users who have previously visited your website.

Overall, targeted advertising can be an effective way to reach potential buyers for your real estate property. By using Google Ads and other advertising platforms, you can reach a specific audience that is more likely to be interested in your property and take action (e.g., make an inquiry or request a showing).

There is the exact case we created from scratch and currently curate.

BREIG Property Investment (breig-property.com) offers attractive investment projects in Bali that can lead to short-term profit gains and/or to long term passive income.

The mission of our Google Ads campaigns is a non-stop search of potential clients from all over the world who are looking for buying villas in Bali (property-owning or as an investment)

BREIG Property Investment villas prices range from $170k – $640k

In 2 months of this test period, we spent $768. We had 1564 clicks on Ad, 42 leads who contacted us by WhatsApp, and two sales. Thus as you can see on the screenshot above the price of the potential client for buying villa is just $18,2

We are Google Ads experts specializing in Real Estate.

Our unique approach of setting up the campaign and geo-targeting allows me to achieve an extremely low price per click ($0, 49) in this highly competitive niche in the following countries – UK, USA, Australia, Canada, and others.

Need selling property online marketing help?

Selling online property marketing is enormous and growing ever bigger by the day. However, your specific business objectives and strategies may look vastly different from the few examples we provided. We hope we were able to help you gain some insight to create a highly effective Google Ads campaign, whether your budget is big or small.

We know that digital marketing can be time-consuming and costly if you don’t do it right, so sometimes, it is simply best to outsource it. Contact the experts. If your Selling online property marketing teams face challenges and need an efficient way to start seeing digital marketing results, contact EffectiveAds MCC to discuss solutions and assess if it makes sense for your business to hire us. We’d be happy to help you find the right marketing path. Get a Free consultation