How to Get Clients for Your Cleaning Business in 2023

Cleaning businesses will likely continue to be in high demand in 2023 as people will continue to place importance on maintaining a clean and healthy environment. Here are a few trends that may impact cleaning businesses in 2023:

Increased focus on health and safety: With the ongoing pandemic, businesses and individuals may place an increased emphasis on health and safety, leading to increased demand for cleaning services to prevent the spread of germs and viruses.
Growth of the gig economy: The gig economy, which includes freelance and independent workers, may continue to grow in 2023. This may lead to an increase in demand for cleaning services from individuals and small businesses.
Emphasis on sustainability: Sustainability and environmental awareness are expected to continue to be important issues in 2023. Cleaning businesses that offer green cleaning services or use eco-friendly products may have an advantage in the market.
Technological advancements: Technology is expected to continue to play a role in the cleaning industry in 2023. Cleaning businesses that adopt new technologies, such as automation or robotics, may have an edge over their competitors.
Remote working: With more people working remotely, there may be an increased demand for cleaning services in residential areas.
Increased competition: With the ease of starting a cleaning business, competition is expected to increase in 2023. To stay competitive, cleaning businesses will need to focus on providing high-quality services, customer satisfaction, and a competitive price.

Overall, cleaning businesses will continue to be in high demand in 2023, but to stay competitive, it’s important to stay aware of industry trends and adapt to the changing market.

How to Get Clients for a Cleaning Business in 2023

Network: Attend local business events and network with other business owners.
Marketing: Create a website and social media presence for your business. Use these platforms to showcase your services and attract potential clients.
Referrals: Ask satisfied clients for referrals. Offer incentives for clients who refer new business to you.
Specialize: Offer specialized cleaning services such as green cleaning or deep cleaning. This can help you stand out from competitors and attract specific types of clients.
Offer a Guarantee: Offer a satisfaction guarantee to attract new clients and build trust with potential customers.
Leverage Online Platforms: Utilize online platforms like Angie’s List, Thumbtack, and Yelp to showcase your business, build a presence and attract new clients.
Cold Calling: Reach out to potential customers by phone or email to introduce your business and services.
Partner with other local businesses: Partner with other businesses in your area to offer bundled services to clients.

Network:

Networking is a key strategy for building relationships and gaining new clients for a cleaning business. Here are a few ways to effectively network:

Attend local business events: Attend networking events in your area to meet other business owners and potential clients.
Join a business association: Join a local or national business association related to your industry, such as the International Facility Management Association or the Building Service Contractors Association International.
Partner with other businesses: Partner with other businesses in your area to offer bundled services to clients. This can also help you gain access to their client base.
Connect with influencers: Connect with influencers in your industry or local area and ask them to promote your business to their followers.
Leverage online networks: Use online networks, such as LinkedIn, to connect with potential clients and other business owners.

Networking is a great way to build relationships, gain new clients and get the word out about your business.

Marketing:

Marketing is an essential component of growing a cleaning business. Here are a few ways to effectively market your business:

Create a website: A professional website is a must-have for any business in today’s digital age. Use your website to showcase your services, provide information about your business and include customer testimonials.
Use social media: Create social media accounts for your business and use them to promote your services and interact with potential customers. Platforms like Facebook, Instagram and Twitter can help you reach a wider audience.
Offer special promotions: Offer special promotions and discounts to attract new customers and keep existing ones coming back.
Focus on SEO: Optimize your website and online content for search engines to increase visibility and attract more potential customers.
Use email marketing: Build an email list and use it to send out newsletters, promotions, and special offers to your customers.
Utilize Online Platforms: Utilize online platforms like Angie’s List, Thumbtack, and Yelp to showcase your business, build a presence and attract new clients.
Leverage Referral Marketing: Ask satisfied clients for referrals and offer incentives for clients who refer new business to you.
Use Visual Content: Use visual content like photos and videos to showcase your services and attract potential clients.

Marketing is a continuous process, it takes time and effort to see results. It’s important to stay consistent and find out what works for your business.

Referrals:

Referral marketing is a powerful strategy for growing a cleaning business. Here are a few ways to effectively use referrals to gain new clients:

Ask for referrals: Ask satisfied customers to refer their friends and family to your business. Make it easy for them to refer by providing referral cards or a referral program.
Offer incentives: Offer incentives for customers who refer new business to you, such as discounts or loyalty points.
Follow up: Follow up with customers who have been referred to you by existing clients to ensure that they are satisfied with your services and to convert them into regular clients.
Reward current customers: Reward current customers who refer new business to you, this will encourage them to continue referring new clients.
Leverage Online Platforms: Encourage satisfied customers to leave positive reviews on online platforms like Angie’s List, Thumbtack, and Yelp, which will help attract new clients.
Make it easy: Make it easy for customers to refer you by providing them with brochures or flyers that they can give to potential clients.
Show appreciation: Show appreciation to customers who refer new business to you, it will help to maintain a good relationship with them.

Referrals are a great way to gain new clients because they come with a built-in endorsement from a satisfied customer. Encourage your current clients to refer your services to their friends and family, and you will see a steady growth in your client base.

Specialize:

Specializing in a particular area of cleaning can help a business stand out from competitors and attract specific types of clients. Here are a few ways to specialize:

Offer a specific service: Offer a specialized cleaning service such as green cleaning, deep cleaning, or post-construction cleaning. This can help you attract clients who are looking for specific types of cleaning services.
Target a specific market: Target a specific market such as residential cleaning, commercial cleaning, or industrial cleaning. This can help you focus your marketing efforts and attract the right types of clients.
Get certified: Get certified in a specific area of cleaning, such as carpet cleaning or upholstery cleaning. This can help you attract clients who are looking for a professional with specialized knowledge and skills.
Invest in specialized equipment: Invest in specialized equipment and technology that can help you perform a specific type of cleaning, such as pressure washing or window cleaning.
Build a good reputation: Build a good reputation in your area of specialization by providing excellent service and building a loyal client base.

Specializing in a specific area of cleaning can help you stand out from competitors, attract the right types of clients and increase your revenue. It’s important to find the balance between being specialized and being diverse. It’s always good to have different options to offer to your clients and be able to adapt to their needs.

Offer a Guarantee:

Offering a satisfaction guarantee can be an effective way to attract new clients and build trust with potential customers. Here are a few tips for offering a guarantee:

Be specific: Be clear and specific about what your guarantee covers, such as a money-back guarantee if the client is not satisfied with the cleaning service.
Make it easy to redeem: Make it easy for clients to redeem the guarantee by providing clear instructions on how to do so.
Follow through: Follow through on your guarantee by promptly addressing any issues or concerns that clients may have.
Communicate the guarantee: Communicate the guarantee in all of your marketing materials, such as your website and business cards.
Use it as a selling point: Use the guarantee as a selling point when speaking to potential clients. It can be a great way to differentiate your business from competitors.
Time limit: Consider offering a time limit for the guarantee, for example, 24 or 48 hours after the cleaning service.
Train your staff: Make sure that your staff is aware of the guarantee and how to handle client complaints or issues.

Offering a satisfaction guarantee can help to build trust and confidence with potential clients. It shows that you stand behind your services and are willing to make it right if the client is not satisfied.

Leverage Online Platforms:

Leveraging online platforms can be an effective way to attract new clients and build a presence for a cleaning business. Here are a few ways to use online platforms:

List your business: List your business on online directories such as Angie’s List, Thumbtack, and Yelp. This can help potential clients find your business when searching for cleaning services in your area.
Use review sites: Encourage satisfied customers to leave positive reviews on review sites such as Yelp, Google and Facebook. Positive reviews can help attract new clients and build credibility for your business.
Create a Google My Business page: Create a Google My Business page for your business. This will help your business to appear on Google Maps when people search for cleaning services in your area.
Use social media: Create social media accounts for your business and use them to promote your services and interact with potential customers. Platforms like Facebook, Instagram and Twitter can help you reach a wider audience.
Use paid advertising: Use paid advertising platforms such as Google Ads and Facebook Ads to target potential clients in your area. (If your marketing teams face challenges and need an efficient way to start seeing digital marketing results, contact EffectiveAds MCC to discuss solutions and assess if it makes sense for your business to hire us. We’d be happy to help you find the right marketing path. Get a Free consultation)
Make use of videos: Use videos to showcase your services and attract potential clients on platforms like YouTube, TikTok and Instagram.
Engage with customers: Use online platforms to engage with customers, answer their questions and address any concerns they may have.

Online platforms can provide a powerful way to reach a wider audience and build a presence for a cleaning business. It’s important to keep track of your online reputation, respond to reviews and be active on different platforms.

Cold Calling:

Cold calling is a traditional sales technique where a salesperson contacts a potential customer who has not previously expressed an interest in the product or service being offered. Here are a few tips for effectively cold calling for a cleaning business:

Prepare a script: Prepare a script that clearly and effectively communicates the value of your services. This will help you stay on track during the call and make sure that you cover all the important points.
Know your target audience: Research your target audience and tailor your message to their specific needs and interests. This will make your call more effective and increase your chances of success.
Have a clear call-to-action: Have a clear call-to-action, such as setting up an appointment or offering a special promotion, that you can ask for at the end of the call.
Make it personal: Make the call as personal as possible by addressing the person by name, stating the name of your company, and providing your contact information.
Be persistent: Cold calling can be a numbers game, so be prepared to make a lot of calls in order to generate a few leads.
Follow-up: Follow-up with potential clients after the call to answer any questions they may have and set up an appointment or consultation.
Use a CRM: Use a Customer Relationship Management (CRM) tool to keep track of your calls, leads, and appointments.

Cold calling can be an effective way to reach potential clients who may not have found your business otherwise. However, it’s important to approach it with a professional, respectful and persistent attitude. It’s also important to comply with the regulations regarding cold calling, such as do not call list and the national and international regulations.

Partner with other local businesses:

Partnering with other local businesses can be an effective way to gain access to new clients and expand your business. Here are a few ways to partner with other local businesses:

Offer bundled services: Partner with businesses that complement your services, such as carpet cleaning companies or pest control companies, to offer bundled services to clients.
Cross-promote: Cross-promote each other’s businesses by sharing marketing materials, such as flyers or brochures, or by offering special deals or discounts to each other’s clients.
Attend local events: Attend local events, such as trade shows or community fairs, and set up a booth together to promote your businesses.
Refer business: Refer business to each other when you come across a potential client who is looking for a service that you do not provide.
Join a business association: Join a local or national business association related to your industry and find potential partners to expand your business.
Network: Network with other local businesses and look for opportunities to collaborate and share resources.

Partnering with other local businesses can help you reach new clients, expand your services and improve your bottom line. It’s important to choose partners that share the same values, have a similar target audience and complement each other’s services.

How To Build A High-ticket Funnel In Cleaning Businesses

A high-ticket funnel is a sales process that is designed to sell high-priced services or packages. Here are a few steps to building a high-ticket funnel for a cleaning business:

Identify your ideal customer: Identify the type of customer that is most likely to purchase high-priced cleaning services, such as commercial businesses or luxury homes.
Develop a premium package: Develop a premium package that includes high-end cleaning services and additional features, such as green cleaning or deep cleaning.
Use a lead magnet: Use a lead magnet, such as a free consultation or a report on the benefits of green cleaning, to attract potential customers to the top of the funnel.
Build trust: Build trust with potential customers by providing detailed information about your services, showcasing your certifications, and displaying customer testimonials.
Provide a low-risk offer: Provide a low-risk offer, such as a risk-free trial or a money-back guarantee, to encourage potential customers to take the next step and make a purchase.
Offer a high-touch sales process: Offer a high-touch sales process, such as a consultation or a walk-through, to provide personal attention and build a relationship with potential customers.
Use email and retargeting: Use email and retargeting strategies to nurture leads and keep your business top-of-mind with potential customers.
Optimize: Optimize your high-ticket funnel by analyzing data and making adjustments to improve the conversion rate.

Building a high-ticket funnel for a cleaning business can help to increase revenue by selling more expensive services or packages. It’s important to target the right customer, provide a high-quality service, build trust and provide a low-risk offer to encourage potential customers to make a purchase.

Grow Your Cleaning Business with Google Ads Fast

Google Ads is a powerful tool that can be used to quickly grow a cleaning business by reaching potential customers through targeted advertising. Here are a few ways to use Google Ads to grow your cleaning business quickly:

Use keywords: Use relevant keywords in your Google Ads campaigns to target potential customers searching for cleaning services in your area.
Create targeted ads: Create targeted ads that speak directly to potential customers and highlight the unique benefits of your cleaning services.
Use location targeting: Use location targeting to reach potential customers in your area. This can include targeting specific zip codes, cities or even neighborhoods.
Use remarketing: Use remarketing to reach potential customers who have shown an interest in your cleaning services by visiting your website or engaging with your ads.
Use ad schedule: Use ad schedule to show your ads only during the times when potential customers are most likely to be searching for cleaning services.
Use the right format: Use the right ad format to reach potential customers, such as search ads, display ads, or video ads.
Monitor and optimize: Monitor your campaigns and optimize them regularly by testing different ad copy, keywords, and targeting options to find the most effective approach.

Google Ads can be a highly effective way to grow a cleaning business quickly by reaching potential customers through targeted advertising. It’s important to use the right keywords, create targeted ads, use location targeting, remarketing and the right format, monitor and optimize the campaigns to get the best results.

Need Marketing Help To Grow Your Cleaning Business?

Marketing for cleaning businesses can be complex and ever-evolving. However, by understanding your specific goals and implementing strategies tailored to your business, you can achieve success. Utilizing tools such as Google Ads can greatly aid in reaching potential customers, but it’s important to do it correctly to see results.

If you find that managing digital marketing in-house is becoming overwhelming or costly, consider seeking the assistance of experts in the field. Contact EffectiveAds MCC to discuss potential solutions and see if outsourcing is the right move for your business. Schedule a free consultation today to get started.

Solomon
January 12, 2023
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Categories: Google Ads for Business