Offline Conversion Google Ads For Business 2023

Offline conversions allow you to track and measure the effectiveness of your Google Ads campaigns in driving in-store or phone sales for your business. With offline conversions, you can see how many phone calls or store visits your ads have driven, and use this information to optimize your campaigns and better understand the customer journey.

Set Up Conversion Tracking:

To track offline conversions for your business, you’ll need to set up conversion tracking in your Google Ads account. You’ll need to provide information about the conversion action you want to track, such as a store visit or a phone call, and set up a conversion tracking tag to be placed on your website or phone number. You’ll also need to set up a conversion action in Google Ads to tell the system what to track.

Once you’ve set up offline conversion tracking, you’ll be able to see how many conversions your ads are driving, as well as the cost per conversion. You can use this information to optimize your campaigns and allocate your budget more effectively.

It’s important to note that offline conversions may not be available for all businesses or in all locations. To see if offline conversions are available for your business, you can check the “Tools & Settings” menu in your Google Ads account.

See Why You Should Use Offline Conversion Google Ads For Business